WHOLE FOODS GETS ITS YOUTUBE ON.
"Earlier this month Texas-based Whole Foods launched the Whole Earth Generation, a video podcast series dedicated to raising environmental awareness among today's youth. Episodes of the series will address topics generated by Generations Y and Z, with highlights including interviews with celebrities and peers, ideas for a sustainable future, cool green products, and how to convince skeptical families and friends to go green."
Springwise: YouTube contest for eco-minded kids
