TODAY IN CONSUMER EMPOWERMENT.
"Bed Bath & Beyond is under fire for using multi-ply yarns to amp up the thread count of its linens. The lawsuit was filed by a suspicious consumer who had her sheets examined by a textile forensics lab and found that her 800-thread-count sheets were really only 408s (New Yorker 1.28.08)."
Iconoculture - Consumer Research Service: Trend Observation
