I'M WILLING TO BET THE SETUP FOR THE PRESENTATION WENT LIKE THIS.
"So, after a thorough demographic segmentation of our audience, no matter how we crosstabbed it - the answer kept coming back - "smoked meat."

By the way, for you Soylent fans out there - I'm required to add - "NASCAR meats are made of people!!! They're people!!!"
Former drivers and pit crew, I'd wager.